If you are not a fan of microtransactions in popular games; you might want to prepare your torches and pitchforks because EA is enthusiastic about the idea of implementing the microtransaction system into all the future releases of games under the EA label.
Blake Jorgensen, EA CFO explains at the Morgan Stanley Technology, Media and Telecom Conference: “We’re building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be,” Is EA using this as a ruse to soften the impact this controversial way of gaining profit will have on the communities of the games lined up under the EA label? To claim that they have informed us about this development which would affect all future games being released by EA, which would justify the implementing of the pay-to-win feature on moral and legal grounds?
"consumers are enjoying and embracing that way of the business. We've got to have a very strong back-end to make sure that we can operate a business like that." Claims Jorgensen, without any further elaboration on the general concensus of the community on this business stratagem. A proportionally sized group of gamers is outspoken and vocal about their frustration over the idea of adding pay-to-win features to games, which would erase the requirements of skill, practice and teamwork from gaming. To state that the silent yet vast majority of gamers are fond of the idea of unlocking anything or spicing up your character through micro-transactions is hardly a realistic thought. The idea of micro-transactions for games isn't necessarily bad. If you are a small-time development team with limited resources, the arguement of micro-transactions makes sense. To ask enthusiasts of your software to fork over a few Dollars so you can invest it in improving the game is hardly a bad thing. However, it could be arguable that companies such as EA have no right to pull stunts like this, since they make more than enough revenue on a yearly basis.
What is your opinion about this new business strategy of EA? We'd love to hear this.